AAM-Atlanta is proud to announce a new structure to our meetings for 2012! Rather than monthly meetings, we are going to hold quarterly sessions where we will delve much deeper into topics that you've asked us to cover. In this first session, we are pleased to have Lee Frederiksen, Ph.D. speak on his recent research into what successful professional services firms are doing that sets them apart and makes them profitable. Bring your partners and other firm staff to this session too! We will all walk away with valuable information that we can all apply to our firms.

This two-part program is based on extensive research* on high growth professional services firms and what they do differently. 

In Part 1 you’ll learn:

• Why some firms grow up to 9X faster and are 50-100% more profitable than average.
• What strategies and marketing techniques they use.  (Their marketing expenses are below average.)
• What professional services buyers want and expect today.
• How online marketing is charging the competitive landscape – what works best.
• The top 3 things you can do to accelerate the growth of your firm.

In Part 2 we’ll hear from prominent Atlanta area firms, including Kip Plowman, Cherry Bekaert & Holland; Brian Santa Barbara, Morris, Manning & Martin; and Scott Moore, Dixon Hughes Goodman, about what’s working for them and the challenges they are facing, including:

• What’s working well.
• The key challenges for 2012.
• How these new findings apply to their firms.

All attendees will receive a free copy of the new book Spiraling Up: How to Create a High Growth, High Value Professional Services Firm.

About our presenter:

Lee Frederiksen, Ph.D., Managing Partner, Hinge Marketing

Lee is Managing Partner at Hinge, a premier professional services branding and marketing firm. He brings over 30 years of marketing experience to the firm’s clients. Lee is a former tenured professor of psychology at Virginia Tech, author of numerous books and articles, and a successful entrepreneur. He’s started and run three high-growth companies, including an $80 million runaway success. Lee has worked with many global brands, including American Express, Time Life, Capital One, Monster.com and Yahoo!

Lee is co-author of the recently-released book…Spiraling Up: How to Create a High Growth, High Value Professional Services Firm. 

Program Schedule:

NOTE: NEW QUARTERLY FORMAT

8:30 a.m. - Check in, networking and breakfast
9:00 a.m. - Part 1 Presentation begins
10:15 a.m. - Break
10:30 a.m. - Part 2 Panel Discussion begins
11:30 a.m. - Q&A / Adjourn

Contact Bonnie Buol Ruszczyk with any questions at bonnie@bbrmarketing.com.